{"id":886,"date":"2020-08-18T10:29:44","date_gmt":"2020-08-18T08:29:44","guid":{"rendered":"http:\/\/creddo.se\/?p=886"},"modified":"2025-02-16T17:22:09","modified_gmt":"2025-02-16T16:22:09","slug":"oka-foretagets-forsaljning-med-ratt-call-to-actions","status":"publish","type":"post","link":"https:\/\/creddo.com\/se\/experthornan\/oka-foretagets-forsaljning-med-ratt-call-to-actions\/","title":{"rendered":"\u00d6ka f\u00f6retagets f\u00f6rs\u00e4ljning med r\u00e4tt ”call to actions”"},"content":{"rendered":"\n

Call to action (CTA) \u00e4r ett vanligt begrepp n\u00e4r det kommer till f\u00f6rs\u00e4ljning, fr\u00e4mst onlinebaserad s\u00e5dan. Genom att utforma bra call to actions kan du f\u00f6rb\u00e4ttra anv\u00e4ndarv\u00e4nligheten p\u00e5 din webbplats och samtidigt \u00f6ka antalet konverteringar, det vill s\u00e4ga bes\u00f6k som leder till ett k\u00f6p. <\/p>\n\n\n\n

Vad \u00e4r call to action? <\/h2>\n\n\n\n

En call to action \u00e4r en uppmaning till dina bes\u00f6kare som ska f\u00e5 dem att utf\u00f6ra en viss handling p\u00e5 din webbplats. Det kan till exempel vara att genomf\u00f6ra ett k\u00f6p, registrera sig f\u00f6r ett nyhetsbrev eller j\u00e4mf\u00f6ra olika tj\u00e4nster. <\/p>\n\n\n\n

Syftet med call to actions \u00e4r dels att underl\u00e4tta navigeringen eftersom de hj\u00e4lper bes\u00f6karna att f\u00f6rst\u00e5 vad de f\u00e5r ut av olika handlingar. Samtidigt kan bra call to actions vara avg\u00f6rande f\u00f6r dina konverteringar och d\u00e4rmed din l\u00f6nsamhet. <\/p>\n\n\n\n

3 exempel p\u00e5 hur en CTA kan anv\u00e4ndas<\/h3>\n\n\n\n

E-handlare<\/strong>: Det huvudsakliga m\u00e5let f\u00f6r f\u00f6retag verksamma inom e-handel \u00e4r att f\u00e5 kunderna att k\u00f6pa deras produkter. D\u00e4rf\u00f6r \u00e4r det viktigt att ha en enkel och lockande CTA p\u00e5 varje produktsida, till exempel \u201dL\u00e4gg i varukorg\u201d. <\/p>\n\n\n\n

Mobiloperat\u00f6r<\/strong>: Mobiloperat\u00f6rer b\u00f6r ha en CTA p\u00e5 varje abonnemangstyp de erbjuder, till exempel \u201dBest\u00e4ll nu\u201d.<\/p>\n\n\n\n

Hantverkare<\/strong>: F\u00f6retagare inom hantverk, s\u00e5 som snickeri och m\u00e5leri, vill f\u00f6rmodligen bli kontaktade f\u00f6r att diskutera projekt och priser. D\u00e4rf\u00f6r kan en passande CTA vara \u201dRing oss f\u00f6r offert\u201d. <\/p>\n\n\n\n

\n\n\n\n

Tips!<\/strong> L\u00e4s mer om \u00f6kad l\u00f6nsamhet med digital n\u00e4rvaro<\/a>.<\/p>\n\n\n\n

\n\n\n\n

3 tips f\u00f6r att lyckas med CTA <\/h3>\n\n\n\n

Call to actions kan ha stor p\u00e5verkan p\u00e5 dina bes\u00f6kares beteenden och framf\u00f6r allt din konvertering. D\u00e4rf\u00f6r kan det vara en god id\u00e9 att fundera \u00f6ver vilka uppmaningar du vill f\u00f6rmedla p\u00e5 din webbplats. <\/p>\n\n\n\n

Utg\u00e5 fr\u00e5n bes\u00f6karens perspektiv<\/h4>\n\n\n\n

Genom att se din tj\u00e4nst eller produkt ur bes\u00f6karens perspektiv kan du enklare motivera dem att utf\u00f6ra den \u00f6nskade handlingen. Ett tips f\u00f6r att lyckas med detta \u00e4r att du i teorin kunna placera  \u201dJag vill\u201d framf\u00f6r texten p\u00e5 din CTA. <\/p>\n\n\n\n

Vill du till exempel f\u00e5 bes\u00f6karen att registrera sig f\u00f6r ett nyhetsbrev kan knappen lyda \u201dF\u00e5 tillg\u00e5ng till exklusiva nyheter\u201d. (Jag vill<\/em> \u201dF\u00e5 tillg\u00e5ng till exklusiva nyheter\u201d).<\/p>\n\n\n\n

Om du ist\u00e4llet vill att de ska testa en tj\u00e4nst kostnadsfritt kan din CTA vara \u201dTesta gratis i 10 dagar\u201d (Jag vill<\/em> \u201dTesta gratis i 10 dagar\u201d). <\/p>\n\n\n\n

Anpassa knapparna genom hela k\u00f6pprocessen<\/h4>\n\n\n\n

F\u00f6retag som s\u00e4ljer dyra eller avancerade produkter eller tj\u00e4nster b\u00f6r vara f\u00f6rsiktiga med att anv\u00e4nda f\u00f6r bindande call to actions direkt, till exempel \u201dK\u00f6p nu\u201d. Ist\u00e4llet kan det vara en god id\u00e9 att anpassa texten p\u00e5 knapparna i takt med k\u00f6pprocessen. <\/p>\n\n\n\n

P\u00e5 startsidan kan CTA till exempel vara att l\u00e4ra sig mer om produkten eller tj\u00e4nsten. P\u00e5 n\u00e4sta sida kan det vara att utforska olika planer, abonnemang eller modeller. F\u00f6rst d\u00e4refter kan f\u00f6retaget anv\u00e4nda knappar som \u201dK\u00f6p nu\u201d eller \u201dBest\u00e4ll\u201d. <\/p>\n\n\n\n

Anv\u00e4nd tydliga knappar<\/h4>\n\n\n\n

Call to action f\u00f6r den mest \u00f6nskade handlingen p\u00e5 din webbplats ska vara extra tydlig. Detta f\u00f6r att bes\u00f6karen direkt ska f\u00f6rst\u00e5 vilken knapp som tar dem vidare i processen. <\/p>\n\n\n\n

I utformningen av knappen ska du dels ta h\u00e4nsyn till dess placering, men ocks\u00e5 f\u00e4rg och storlek. Knappen b\u00f6r sticka ut fr\u00e5n resterande inneh\u00e5ll p\u00e5 sidan och texten ska vara l\u00e4ttl\u00e4st.<\/p>\n\n\n\n

Ett tips \u00e4r att anv\u00e4nda samma f\u00e4rg p\u00e5 alla dina call to actions. Detta skapar dels en mer enhetlig webbplats samtidigt som det blir enklare f\u00f6r bes\u00f6kare att f\u00f6rst\u00e5 vilka knappar som tar dem vidare. <\/p>\n\n\n\n

\nAns\u00f6k om f\u00f6retagsfinansiering hos Creddo<\/a>\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Call to action (CTA) \u00e4r ett vanligt begrepp n\u00e4r det kommer till f\u00f6rs\u00e4ljning, fr\u00e4mst onlinebaserad s\u00e5dan. Genom att utforma bra call to actions kan du f\u00f6rb\u00e4ttra anv\u00e4ndarv\u00e4nligheten p\u00e5 din webbplats och samtidigt \u00f6ka antalet konverteringar, det vill s\u00e4ga bes\u00f6k som leder till ett k\u00f6p.  Vad \u00e4r call to action?  En call to action \u00e4r en […]<\/p>\n","protected":false},"author":8,"featured_media":1971,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[39,30],"tags":[],"class_list":["post-886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alla-kategorier","category-tillvaxt"],"acf":[],"yoast_head":"\n\u00d6ka f\u00f6retagets f\u00f6rs\u00e4ljning med r\u00e4tt "call to actions" - Creddo<\/title>\n<meta name=\"description\" content=\"S\u00e5 h\u00e4r \u00f6kar du din f\u00f6rs\u00e4ljning med r\u00e4tt call to actions (CTA:er). 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